Margret Suckale, Member of the Executive Board of BASF SE: "Impulses from art and culture open up new ways of thinking; new perspectives and discussions. This stimulates creativity and prepares young qualified talents for future leadership roles."
Culture and industry are based on the same fundamental ideas: creativity, the courage to blaze new trails, and the drive for innovation. The tasks of modern management and entrepreneurship require broadly educated leaders who have the skills to develop innovative approaches and are prepared to be socially responsible. For this reason, the Kulturkreis is committed to providing cultural competency training for business leaders through its Cultural Education Programme.
The Bronnbacher Scholarship is aimed at future business leaders who are still enrolled as students. ACT for Management - Active Creative Training is a cultural education programme conceived for corporate managers.